"One word to describe partnering with Maximizing Excellence—DELIGHTFUL!!!! Cindy and Rika are simply wonderful. Their professionalism is beyond compare and the knowledge of the organization is tremendous. Cindy’s extensive experience in fundraising and event organizing is extremely valuable. The relationships she builds with clients and the community is even more valuable!! Thank you Maximizing Excellence for helping make Special Olympics shine!"



  • Dennis Hoffman and Wendy Knecht
    Volunteers of America, Dakotas

    “We have found Cindy to be a highly accomplished professional who brings impacting expertise, an engaging personality, and a sincere calling to our efforts to fund our ministry of services. During the last year or so, Cindy has played a significant role as we have built a new advancement team, re-focused our messaging for growing and diversifying our financial base, and set meaningful production goals. Most importantly, we truly consider her to be a member of our Executive Team and celebrate her presence among us!”

  • Nathan Stallinga

    “The decision to hire Maximizing Excellence to be a part of the Opening Doors–The Campaign for Longfellow Center was certainly one of the best and easiest decisions we made. By enlisting the skills that Cindy has honed over the years, it allowed different members of the team to step up and concentrate on specific roles that have ultimately lead to a campaign that is set to go over goal! She has a way of inspiring buy-in and making it personal for participants, from early on when making decisions about leadership team members and the ownership they take when further developing their teams.”

  • Gerald Beninga
    Active Generations

    “Maximizing Excellence has been an exceptional asset to our organization. Active Generations has had the privilege of working with Cindy and her team in various strategic planning management and fundraising strategy functions. Without question it was very productive, professional, and organized. The outcomes were educational and provided great insight into our future. Cindy is very knowledgeable and perceptive, but yet is a personable, caring, and enthusiastic individual. Her skills are exceptional in stimulating meaningful discussion, accomplishing goals, and ensuring the organization is equipped with the tools needed to be successful.”

  • Jennifer Kirby
    Community Volunteer

    “I’m so grateful that Cindy Elifrits Peterson had the vision and bravery to start her own business 5 years ago. The service she provides Sioux Falls helps non-profit achieve more than they ever could without her help. She really does Maximize Excellence!
    Cindy and I started to work together several years ago on the Community Indoor Tennis Center, now known as the Huether Family Match Pointe. Because of her leadership, experience and positivity, we were able to exceed our Community Appeals goal by 25%!
    Cindy’s professional services that she offers are top notch. But her personal attributes are right up there too. She is organized, plans ahead, runs good meetings, and gathers input from others. She’s never afraid to admit an error. She’s open to looking at things from another perspective. She’s willing to change her mind. And she has a great sense of humor and is unfailingly warm.
    Thank you, thank you, thank you, Cindy."

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