"We had the opportunity to work with Rika Peterson during the creation of the South Dakota State Plan on Alzheimer's Disease and Other Dementias. Rika facilitated our work group meetings, played a critical role in executing a statewide needs assessment, and compiled and organized data which eventually culminated in the State Plan.
I can't say enough about Rika's organizational skills and her professionalism. She was always well-prepared, and her presentations are thorough and insightful. Rika works well with a variety of personalities and does a fine job of keeping meetings on-task and productive. She researched Alzheimer's and dementia and became well-versed in the issues surrounding the disease which aided in the needs assessment process. During our work with Maximizing Excellence, and specifically Rika Peterson, she became an extension of our work group - a trusted ally as we embarked on this important work."
ALZHEIMERS ASSOCIATION SOUTH DAKOTA, STATE EXECUTIVE DIRECTOR
"One word to describe partnering with Maximizing Excellence—DELIGHTFUL!!!! Cindy and Rika are simply wonderful. Their professionalism is beyond compare and the knowledge of the organization is tremendous. Cindy’s extensive experience in fundraising and event organizing is extremely valuable. The relationships she builds with clients and the community is even more valuable!! Thank you Maximizing Excellence for helping make Special Olympics shine!"
SPECIAL OLYMPICS SOUTH DAKOTA, PRESIDENT/CEO
“We have found Cindy to be a highly accomplished professional who brings impacting expertise, an engaging personality, and a sincere calling to our efforts to fund our ministry of services. During the last year or so, Cindy has played a significant role as we have built a new advancement team, re-focused our messaging for growing and diversifying our financial base, and set meaningful production goals. Most importantly, we truly consider her to be a member of our Executive Team and celebrate her presence among us!”
VOLUNTEERS OF AMERICA, DAKOTAS
“The decision to hire Maximizing Excellence to be a part of the Opening Doors–The Campaign for Longfellow Center was certainly one of the best and easiest decisions we made. By enlisting the skills that Cindy has honed over the years, it allowed different members of the team to step up and concentrate on specific roles that have ultimately lead to a campaign that is set to go over goal! She has a way of inspiring buy-in and making it personal for participants, from early on when making decisions about leadership team members and the ownership they take when further developing their teams.”
“Maximizing Excellence has been an exceptional asset to our organization. Active Generations has had the privilege of working with Cindy and her team in various strategic planning management and fundraising strategy functions. Without question it was very productive, professional, and organized. The outcomes were educational and provided great insight into our future. Cindy is very knowledgeable and perceptive, but yet is a personable, caring, and enthusiastic individual. Her skills are exceptional in stimulating meaningful discussion, accomplishing goals, and ensuring the organization is equipped with the tools needed to be successful.”
"I’m so grateful that Cindy Elifrits Peterson had the vision and bravery to start her own business in 2010. The service she provides Sioux Falls helps non-profits achieve more than they ever could without her help. She really does Maximize Excellence!
Cindy and I started to work together several years ago on the Community Indoor Tennis Center, now known as the Huether Family Match Pointe. Because of her leadership, experience and positivity, we were able to exceed our Community Appeals goal by 25%!
Cindy’s professional services that she offers are top notch. But her personal attributes are right up there too. She is organized, plans ahead, runs good meetings, and gathers input from others. She’s never afraid to admit an error. She’s open to looking at things from another perspective. She’s willing to change her mind. And she has a great sense of humor and is unfailingly warm.
Thank you, thank you, thank you, Cindy."
We had the pleasure of working with Maximizing Excellence in 2012 during a major transition within our organization. With Cindy’s leadership, we set three major goals to improve effectiveness. 1) To better meet ongoing and emerging community needs 2) To improve organization capacity and 3) To increase annual campaign awareness and giving. I was very impressed by Cindy’s enthusiastic communication strategy and passion for her work. Her recommendations have been extremely beneficial towards our organizations ability to develop strategies and tactics necessary to realize these goals. THANK YOU CINDY!
EXECUTIVE DIRECTOR, UNITED WAY OF GREATER YANKTON
"I have worked with Cindy Elifrits Peterson throughout the last 7 1/2 years. She possesses a rare combination of attitude, aptitude, intelligence, and charisma! She doesn't start with a fundraising goal. She starts with gaining a fundamental understanding of the organization, it's mission and values, and its people--leaders, staff, volunteers, community supporters, and clients. Only when she understands the need, the mission, the values and the people, does Cindy build the business case for fundraising and/or financial success. She lays the foundation for success, one piece at a time. Once she has a solid foundation in place, Cindy's charisma, vision, and energy help ensure that her clients maximize excellence!"
WILLIAM L. BAKER
CHAIRMAN & CEO, THE FIRST NATIONAL BANK IN SIOUX FALLS
"I have had the pleasure of working with Cindy on all levels of a fund raising campaign and the operations of a non-profit organization. Her knowledge of key issues and opportunities is exceptional. Cindy’s relational skills allow her to command a room and bring people together for overall success.
PRESIDENT & CEO, LAWRENCE & SCHILLER, INC.
“Maximizing Excellence assisted the Sioux Falls Public Schools Education Foundation in establishing a major, annual fund raising event. Their insight in branding the event for target audiences was invaluable to our organization. Cindy was also instrumental in developing a detailed work plan and she kept us on task in executing the work plan. I recommend Maximizing Excellence with high regard.”
ATTORNEY, WOODS, FULLER, SCHULTZ & SMITH P.C.
“Cindy served as the Sioux Empire United Way Director of Resource Development for 5½ years. We exceeded our goal each year! Cindy has the vision to create successful strategies and the drive to make sure that they succeed! That is a rare combination. Cindy believes in the mission and work of nonprofits and has the business skills to raise the necessary resources to fund those needed services.”