The Social Media Connection

By Rika Peterson | March 2014

Why were we drawn to how a cat and Christmas serenade raised $3,000? Some of you may remember our story on the “weirdest fundraiser that actually worked.” Its response motivated us to delve deeper into this unique fundraising strategy. Technology is…
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Top 6 Ways to Use Social Media to Engage Donors

By Rika Peterson | March 2014

Tell a client story Use photos and videos to connect followers to your clients Ask a compelling question Engage followers in a topic that impacts your mission Share your news Posting accomplishments reminds followers of the important role you play…
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Retreat Day, the Maximizing Way!

By Rika Peterson | March 2014

It is a commonly held belief that strategic plans are a dime a dozen. That their production is so generalized that only surface issues are addressed, distracting from the impassioned issues that lie beneath. Mundane and unengaging strategic plan development…
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